MODUS OPERANDI

Passion. Innovation. Liquid Art.

Modus Operandi Cellars is located in the heart of Napa/Sonoma Valley area. Shop our premium wines or schedule a live or virtual tasting today.

Best Sellers

2021 Rose of Pinot Noir

The fruit from this wine was picked early for rose production so it had the perfect balance of sugars...

2021 Sauvignon Blanc

OMG this wine is intensely aromatic and has a lush and rich texture. Exploding with exotic tropical...

2020 Pinot Noir

This is a soft, rich and complex Russian River Valley Pinot Noir. The aromas on the nose are diverse...

2019 Antithesis

My winemaking "art piece" as I literally invented the fermentation method by which this wine...

“For some, determining ones true purpose in life is accomplished thru following the path of least resistance, and thus relinquising to passion.”

About Our Founder Jason Moore

Considered a “David in a valley of Goliaths”, Jason Moore was born and raised in Dallas, TX where he fell in love with wine in his teenage years while working as a waiter in the city’s fine dining restaurants.

After a quick year in real estate at the age of 21, Jason realized that his passion was in wine, and more specifically, his lofty aspiration was to become a winemaker in Napa Valley. With the approval of his girlfriend, they eloped in secret, sold everything they owned, and drove cross country to pursue Jason’s dream of attending UC Davis’ Oenology & Viticulture program and starting a winery. However, after living in Davis for a few months and meeting and talking with students in the program, he realized that Davis wasn’t a good fit for him personally. It was too theory based as his learning style was “hands on”, like his father who was a carpenter… a tradesman. So he took it upon himself to teach himself, reading every winemaking book he could find. So at that point, he had the theory, he had just never actually made wine…

So, with no formal education in winemaking, Jason honed his craft in the garage of an elderly vineyard owner in Napa that he had fortuitously met at a wine tasting. He grew the grapes, Jason made the wine, and they split the wine on bottling day.

In 2004 at the age of 26, Jason officially started his professional winemaking career by launching Modus Operandi Cellars & Vicarious Wines with 200 cases of Napa Cabernet. Since then, Jason has grown the winery to over 4,000 cases selling 90+ percent direct to consumer with little to no advertising.

His wines have been poured at a historic White House State Dinner, they’ve been written into a Michael Connelly novel The Black Box, and have consistently scored in the mid to high 90’s by Parker, Dunnuck, Galloni, Suckling, and other major critics.

Customer Testimonials

Catherine P
Catherine P Hidden Gem
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My husband and I very much enjoyed our tasting with Jason. I was pleasantly surprised he was able to accommodate us on such short notice! We loved the that our tasting was with winemaker himself and he told us about how he got started. Generous tastings and the wines themselves were amazing! We ended up getting 3 bottles, no pressure at all that’s just how good his wines are.
Doug W
Doug W Love their MO
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We've been to approximately 60-70 wineries over the last 10 years, we usually can find one or two varieties at each vineyard that we're willing to purchase. Modus Operandi Cellars is one of the few where everthing we tasted...we wanted to buy. Caitlyn met us at the outside tasting lounge, and proceeded to give us a great experience.
Crystal B
Crystal B Delicious Wine from a Unique Winemaker
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Our experience at the tasting in Napa was like no other! We sat with Jason, the winemaker (and Caitlyn) and had the rare opportunity to ask Jason questions about his wine. He educated us on his approach to winemaking. He also shared his story and his vision for his wine. It was a fantastic and unique experience! The most important thing is the wine is PHENOMENAL and we cannot wait for the next club member shipment!

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